In today’s fast-paced e-commerce world, tracking performance is not just important—it’s essential. Whether you’re running your own website or using a marketplace platform, understanding your metrics is the key to unlocking success.

Platforms like Meta and Google provide powerful tools for analysing performance, giving you real-time insights into what’s working and what isn’t. Remember, if you’re not measuring it, you’re guessing. Without clear data, you could be wasting time and resources on ineffective strategies.

Mastering analytics is vital to staying competitive. Even if you’re not naturally inclined toward numbers, understanding your metrics is crucial to driving your business forward.

Finally, stay objective. What you love may not always resonate with your customers, so let the data guide your decisions.

Now, let’s dive into the essential metrics and the best tools to measure them. In the world of e-commerce, data isn’t just valuable—it’s your compass for success.