Course 1 : E-commerce strategy

You'll learn how to identify a market niche, characterize the target customer and define a positioning that allows your brand to connect with this customer.

Course 2: Configuring the e-commerce channel

You'll set up your first e-commerce channel. If you already have a sales channel, you can improve your brand presence or open a second channel.

Course 3: Activation of the e-commerce channel

Now that you've got your first online sales channel, you need to activate the best digital marketing tactics to attract your target customers to your brand's e-commerce channel.