Welcome to the Advanced E-commerce Strategy course! This course is designed to help you navigate
the complexities of targeting international markets, mapping out your customer journey, and
creating and optimizing your brand identity and communications. Additionally, you will gain valuable
insights into service productization.

By the end of this course, you will have learned how to:
– Identify your potential markets,
– Develop your customer journey map,
– Define the positioning of your brand, and
– Understand service productization.

You can select specific topics that best meet your needs.
If you have any questions or concerns along the way, our forum is always available as a resource. We
are committed to guiding you throughout this exciting learning adventure.