Welcome to an exhilarating journey where you’ll embark on the path of identifying your niche
market, understanding your target customers, and crafting a unique positioning strategy that deeply
resonates with them. Get ready to dive into the exciting world of market segmentation and
consumer targeting as we pave the way for your brand’s success.

By the end of this course, you will have:– Selected a niche target market,
– Identified and characterized your customer,
– Defined your brand’s positioning, and
– Selected an online sales channel.


We’ve meticulously curated engaging content designed to support your growth in the e-commerce
industry, empowering you to independently manage your business with confidence.
This course is divided into two levels: a basic level, suitable for all levels of maturity, and an
advanced level, tailored for more established businesses. The basic course is mandatory, while the
advanced track allows you to choose specific topics that meet your needs. Service providers will also
find detailed insights on product productization in the advanced track.
If you have any questions or concerns along the way, our forum is always available as a resource.
We’re committed to guiding you throughout this remarkable learning adventure.
Thank you for choosing our course. Let’s embark on this exciting journey together!

By the end of this course, you’ll have:
– Selected a niche target market,
– Identified and characterized your customer,
– Defined the positioning of your brand, and
– Selected an online sales channel.

We have meticulously curated engaging content to support your growth in the e-commerce industry, empowering you to become proficient in autonomously managing your business.

Should you have any questions or concerns along the way, our forum is readily available as a resource. We’re committed to providing guidance throughout this remarkable learning adventure.

Thank you for selecting our course. Let’s embark on this thrilling journey together!