{"id":12477,"date":"2024-08-18T13:09:28","date_gmt":"2024-08-18T12:09:28","guid":{"rendered":"https:\/\/hubs.ecomconnect.org\/kenya\/?page_id=12477"},"modified":"2024-09-04T11:04:03","modified_gmt":"2024-09-04T10:04:03","slug":"course-1","status":"publish","type":"page","link":"https:\/\/hubs.ecomconnect.org\/kenya\/course-1\/","title":{"rendered":"Course 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12477\" class=\"elementor elementor-12477\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0314289 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0314289\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-403463a\" data-id=\"403463a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e0bdbc elementor-widget elementor-widget-video\" data-id=\"0e0bdbc\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/i2aXPlKWIwk?si=MIJ7xB3oqm4XLSzq&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66bb629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66bb629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73d2dad\" data-id=\"73d2dad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b385f elementor-widget elementor-widget-text-editor\" data-id=\"23b385f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\">Welcome to an exhilarating journey where you&#8217;ll embark on the path of identifying your niche<br \/>market, understanding your target customers, and crafting a unique positioning strategy that deeply<br \/>resonates with them. Get ready to dive into the exciting world of market segmentation and<br \/>consumer targeting as we pave the way for your brand&#8217;s success.<\/p><p style=\"text-align: left;\">By the end of this course, you will have:\u2013 Selected a niche target market,<br \/>\u2013 Identified and characterized your customer,<br \/>\u2013 Defined your brand\u2019s positioning, and<br \/>\u2013 Selected an online sales channel.<\/p><p style=\"text-align: left;\"><br \/>We&#8217;ve meticulously curated engaging content designed to support your growth in the e-commerce<br \/>industry, empowering you to independently manage your business with confidence.<br \/>This course is divided into two levels: a basic level, suitable for all levels of maturity, and an<br \/>advanced level, tailored for more established businesses. The basic course is mandatory, while the<br \/>advanced track allows you to choose specific topics that meet your needs. Service providers will also<br \/>find detailed insights on product productization in the advanced track.<br \/>If you have any questions or concerns along the way, our forum is always available as a resource.<br \/>We&#8217;re committed to guiding you throughout this remarkable learning adventure.<br \/>Thank you for choosing our course. Let\u2019s embark on this exciting journey together!<\/p><p style=\"text-align: left;\">By the end of this course, you&#8217;ll have:<br \/>&#8211; Selected a niche target market,<br \/>&#8211; Identified and characterized your customer,<br \/>&#8211; Defined the positioning of your brand, and<br \/>&#8211; Selected an online sales channel.<\/p><p style=\"text-align: left;\">We have meticulously curated engaging content to support your growth in the e-commerce industry, empowering you to become proficient in autonomously managing your business.<\/p><p style=\"text-align: left;\">Should you have any questions or concerns along the way, our forum is readily available as a resource. We&#8217;re committed to providing guidance throughout this remarkable learning adventure.<\/p><p style=\"text-align: left;\">Thank you for selecting our course. Let&#8217;s embark on this thrilling journey together!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc9140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc9140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b8ab1de\" data-id=\"b8ab1de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a716c44 elementor-widget elementor-widget-edubin-ldcourse-addons\" data-id=\"a716c44\" data-element_type=\"widget\" data-widget_type=\"edubin-ldcourse-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"edubin-ld-course-list-items\">\n        <div id=\"edubin-lp-courses-addons\" class=\"edubin-lp-courses-addons edubin-nav-button-\">\n            <div class=\"row\" data-settings=\"{&quot;arrows&quot;:false,&quot;arrow_prev_txt&quot;:null,&quot;arrow_next_txt&quot;:null,&quot;dots&quot;:false,&quot;autoplay&quot;:false,&quot;autoplay_speed&quot;:0,&quot;animation_speed&quot;:0,&quot;pause_on_hover&quot;:false,&quot;display_columns&quot;:null,&quot;scroll_columns&quot;:null,&quot;tablet_width&quot;:null,&quot;tablet_display_columns&quot;:null,&quot;tablet_scroll_columns&quot;:null,&quot;mobile_width&quot;:null,&quot;mobile_display_columns&quot;:null,&quot;mobile_scroll_columns&quot;:null}\">\n                \n                                             \n            <!--********* Custom code Add to fetch close url **********-->\n             <!--************ Custom code Add to fetch close url End *************-->\n\n                    <div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-12\" >\n        \n         \n\n    \n  <div class=\"edubin-course layout__1  col__1\">\n      <div class=\"course__container\">\n         <div class=\"course__media\">\n            \n          <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/course-1-e-commerce-strategy\/\">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/2023\/06\/domain-registration.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/2023\/06\/domain-registration.png 256w, https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/2023\/06\/domain-registration-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>          <\/a><!--   \/\/ End image -->\n\n    \n    <div class=\"course__categories\">\n    <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/course-category\/basic-mandatory\/\" rel=\"tag\">Basic ( Mandatory)<\/a>    \n    <\/div>\n         <\/div>\n         <div class=\"course__content\">\n\n            <div class=\"course__content--info\">\n                <!--  End review -->\n                \n                \n  <h4 class=\"course__title\"> <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/course-1-e-commerce-strategy\/\" class=\"course__title-link\"> Course 1: E-commerce strategy <\/a><\/h4> \n\n            <\/div>\n            \n            <div class=\"course__border\"><\/div>\n\n            <div class=\"course__content--meta\">\n                <div class=\"course__meta-left\">\n\n                                     <span class=\"course-lessons\">\n                        \n  \n    <i class=\"flaticon-book-1\"><\/i>\n    4\n    Lessons\n                    <\/span>\n                 \n\n                 \n\n                <\/div>\n                <div class=\"course__meta-right\">\n                                                <div class=\"price__1\">\n                               \n\n                            <\/div>\n                                       <\/div> \n            <\/div><!-- End course__content--meta -->\n\n         <\/div>\n      <\/div>\n   <\/div>\n                    <\/div>\n        \n        \n            \n        <\/div>\n    <\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d3ab203\" data-id=\"d3ab203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b670fd elementor-widget elementor-widget-edubin-ldcourse-addons\" data-id=\"7b670fd\" data-element_type=\"widget\" data-widget_type=\"edubin-ldcourse-addons.default\">\n\t\t\t\t<div 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           <div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-12\" >\n        \n         \n\n    \n  <div class=\"edubin-course layout__1  col__1\">\n      <div class=\"course__container\">\n         <div class=\"course__media\">\n            \n          <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/service-productization\/\">\n                <img decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/customer-care.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/customer-care.png 256w, https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/customer-care-150x150.png 150w, https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/customer-care-100x100.png 100w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>          <\/a><!--   \/\/ End image -->\n\n    \n    <div class=\"course__categories\">\n    <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/course-category\/optional\/\" rel=\"tag\">Optional<\/a>    \n    <\/div>\n         <\/div>\n         <div class=\"course__content\">\n\n            <div class=\"course__content--info\">\n                <!--  End review -->\n                \n                \n  <h4 class=\"course__title\"> <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/service-productization\/\" class=\"course__title-link\"> Service productization (optional) <\/a><\/h4> \n\n            <\/div>\n            \n            <div class=\"course__border\"><\/div>\n\n            <div class=\"course__content--meta\">\n                <div class=\"course__meta-left\">\n\n                                     <span class=\"course-lessons\">\n                        \n  \n    <i class=\"flaticon-book-1\"><\/i>\n    1\n    Lesson\n                    <\/span>\n                 \n\n                 \n\n                <\/div>\n                <div class=\"course__meta-right\">\n                                                <div class=\"price__1\">\n                               \n\n                            <\/div>\n                                       <\/div> \n            <\/div><!-- End course__content--meta -->\n\n         <\/div>\n      <\/div>\n   <\/div>\n                    <\/div>\n        \n        \n            \n        <\/div>\n    <\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b9c30d\" data-id=\"3b9c30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9c0ad5 elementor-widget elementor-widget-edubin-ldcourse-addons\" data-id=\"b9c0ad5\" data-element_type=\"widget\" data-widget_type=\"edubin-ldcourse-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"edubin-ld-course-list-items\">\n        <div id=\"edubin-lp-courses-addons\" class=\"edubin-lp-courses-addons edubin-nav-button-\">\n            <div class=\"row\" data-settings=\"{&quot;arrows&quot;:false,&quot;arrow_prev_txt&quot;:null,&quot;arrow_next_txt&quot;:null,&quot;dots&quot;:false,&quot;autoplay&quot;:false,&quot;autoplay_speed&quot;:0,&quot;animation_speed&quot;:0,&quot;pause_on_hover&quot;:false,&quot;display_columns&quot;:null,&quot;scroll_columns&quot;:null,&quot;tablet_width&quot;:null,&quot;tablet_display_columns&quot;:null,&quot;tablet_scroll_columns&quot;:null,&quot;mobile_width&quot;:null,&quot;mobile_display_columns&quot;:null,&quot;mobile_scroll_columns&quot;:null}\">\n                \n                                             \n            <!--********* Custom code Add to fetch close url **********-->\n             <!--************ Custom code Add to fetch close url End *************-->\n\n                    <div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-12\" >\n        \n         \n\n    \n  <div class=\"edubin-course layout__1  col__1\">\n      <div class=\"course__container\">\n         <div class=\"course__media\">\n            \n          <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/course-1-e-commerce-strategy-advanced-2\/\">\n                <img decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/exportation-2.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/exportation-2.png 256w, https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/exportation-2-150x150.png 150w, https:\/\/hubs.ecomconnect.org\/kenya\/wp-content\/uploads\/exportation-2-100x100.png 100w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>          <\/a><!--   \/\/ End image -->\n\n    \n    <div class=\"course__categories\">\n    <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/course-category\/advanced-optional\/\" rel=\"tag\">Advanced (Optional)<\/a>    \n    <\/div>\n         <\/div>\n         <div class=\"course__content\">\n\n            <div class=\"course__content--info\">\n                <!--  End review -->\n                \n                \n  <h4 class=\"course__title\"> <a href=\"https:\/\/hubs.ecomconnect.org\/kenya\/courses\/course-1-e-commerce-strategy-advanced-2\/\" class=\"course__title-link\"> Course 1: E-commerce strategy (Advanced) <\/a><\/h4> \n\n            <\/div>\n            \n            <div class=\"course__border\"><\/div>\n\n            <div class=\"course__content--meta\">\n                <div class=\"course__meta-left\">\n\n                                     <span class=\"course-lessons\">\n                        \n  \n    <i class=\"flaticon-book-1\"><\/i>\n    3\n    Lessons\n                    <\/span>\n                 \n\n                 \n\n                <\/div>\n                <div class=\"course__meta-right\">\n                                                <div class=\"price__1\">\n                               \n\n                            <\/div>\n                                       <\/div> \n            <\/div><!-- End course__content--meta -->\n\n         <\/div>\n      <\/div>\n   <\/div>\n                    <\/div>\n        \n        \n            \n        <\/div>\n    <\/div>\n<\/div>\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/i2aXPlKWIwk?si=MIJ7xB3oqm4XLSzq Welcome to an exhilarating journey where you&#8217;ll embark on the path of identifying your nichemarket, understanding your target customers, and crafting a unique positioning strategy that deeplyresonates with them. Get ready to dive into the exciting world of market segmentation andconsumer targeting as we [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/pages\/12477"}],"collection":[{"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/comments?post=12477"}],"version-history":[{"count":34,"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/pages\/12477\/revisions"}],"predecessor-version":[{"id":12830,"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/pages\/12477\/revisions\/12830"}],"wp:attachment":[{"href":"https:\/\/hubs.ecomconnect.org\/kenya\/wp-json\/wp\/v2\/media?parent=12477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}