The customer journey

Now that you have identified your target market, you should learn how to know your customers better in order to attract the demand. The aim here is not to describe the ideal customer, but rather to typify the profitable customer: the one that is willing to pay for your product or service. 

All enterprises, whether B2C (business-to-consumer) or B2B (business-to-business), can obtain great value by carrying out an analysis to evaluate their customers: Who are they? How did they reach your brand? What impact does your brand have on their lives or businesses? What problem are they solving with your product?

Throughout this module, you will learn how to conduct this analysis in order to know your customers and take up the adequate actions to reach them.

By the end of this module, you will have identified your buyer persona and mapped your customer’s journey.

Let’s go for it!