Charbel Haddad – ITC's Digital Trade Hubs

Block 3

Module 1: Set goals and define KPIs

Module 2: Select your digital marketing tactics

Module 3: Use social media marketing

Module 4: Get started in SEO

Module 5: Use email marketing

Module 6: Get started in SEM

Module 7: Get started in customer service

Set your digital marketing goals

Your first digital marketing plan

Applied your first digital marketing actions

Module 1: Find your niche

Module 2: Know your customer

Module 3: Build a brand and define your positioning

Module 4: Identify the right online sales channel

Selected a niche target market

Identified and characterized your client

Defined the positioning of your brand

Selected a preferred online sales channel

Module 1: Create digital content

Module 2: Create content about your product or service

Module 3: Create content about your business

Module 4: Set up a payment solution

Module 5: Set up a logistics solution

Module 6: Open and configure your online sales channel

A first online sales channel

Your first products published online

A payment solution for international buyers

A logistics solution for international sales